Great marketers are not born but developed over time. Among the easiest ways to become one is to earn an online marketing degree. To move up the profession, you can obtain a master’s degree or MBA in marketing online after gathering some experience in the field. Marketing at bachelor’s degree and master’s levels are all currently available in online colleges.
Careers for marketing professionals are aplenty. Almost any for-profit or even non-profit organization employs marketing personnel to promote their products and services.
In these great days and age of innovation, creative and resourceful marketing managers can compete with established brands and companies, even to the level of putting them out of business. Moreover, the optimum utilization of the internet and social media channels have proven to be effective and efficient ways to market products and services.
How much can you make with an online marketing degree?
According to the Bureau of Labor Statistics (BLS), the median annual pay for marketing managers in 2019 was $136,850.
The BLS also projects job opportunities for marketing managers, including advertising and promotions managers, to grow by 6 percent, which is faster than the average projected growth of all jobs from 2019 to 2029.
Marketers’ employment opportunities are vast, with almost any organization, large and small, requiring people to promote their products and services.
Work of a marketing professional
Marketing professionals have quite a diverse and colorful career. They work together with most divisions in an organization like finance, production, sales, and external professionals like public relations, advertisers, copywriters, and creative directors.
Their primary interest is to develop awareness, generate interest, promote, and get feedback to increase sales, revenue, and profits for the organization.
Working with other department heads, marketing managers develop marketing plans and campaigns that suit budgets and fulfill contracts.
Marketing managers are also very resourceful. They continuously seek for mediums to promote, advertise, and run campaigns, and select the right platform for the right target market.
To develop pricing strategies, marketing managers conduct extensive research and assess competition, demand, supply, and market share in the ever-competitive world. They consciously balance pricing and profitability to meet customer expectations while fulfilling company objectives.
Students with an online bachelor’s in marketing can easily qualify for positions such as:
- Marketing manager
- Social media manager
- Business development manager
- Promotions manager
- Marketing research analyst
- Account executive
- Brand manager
- Non-profit fundraiser
Although you may enter the job market at an entry-level position as a fresh graduate, management roles quickly get to resourceful and result-oriented candidates.
Courses in a marketing degree
Online marketing degree students can complete this degree in four years with about 120 credits. Their path can either be through a Bachelor of Business Administration or Bachelor of Marketing, both available online.
Degree students also often choose concentrations in digital marketing, social media marketing, entrepreneurship, innovation and design, and promotions.
Core courses in an online marketing degree would include:
- Strategic planning
- Quantitative methods
- Consumer behavior
- Legal studies for business
- Marketing analytics
- Strategic management
You can hasten your online marketing degree by enrolling in an accelerated program that may save you six to twelve months in college. However, do note that accelerated pathways also mean accelerated studying. So, commit to this program only if you have the time or enough credits to see you through.
Online marketing degrees and MBA in Marketing are readily available through online colleges and universities. Read this article to learn a summary of how an online college works.